At USD 16.8 million, the IPL is only behind NFL (USD 36.8 million) in terms of per-match value but needs to catch up with its global rivals when it comes to the overall brand value pecking order.
At USD 16.8 million, the IPL is only behind NFL (USD 36.8 million) in terms of per-match value but needs to catch up with its global rivals when it comes to the overall brand value pecking order.